Video Marketing

Two smartphones displaying Hometown Market app interfaces with app store download icons.

WHAT

The use of video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos – the list goes on.

WHY

Custom video content can increase your search engine ranking, click-through rates, open rates and conversions.

Studies show over 50% of online consumers were more likely to buy a product they were considering purchasing after watching a video demonstrations, promotional event, customer recommendations, testimonials and more.