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WHAT

The Google Display Network is a collection of websites covering more than 70% of the web wherein advertisers can pay to distribute brief advertisements commonly referred to as “banner ads” to audiences targeted by demographics, interests, behaviors or imported data segments.

WHY

The ability to distribute ads to 70% of the web from a single command center is an incredibly powerful opportunity for brands to be “everywhere”, introducing promotions to prospective customers whose recent visits to your website or specific life events (i.e. recently moved) signal an immediate need.


Google Display | Fisher

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