This week, we are listing the top 7 things you should know about millennial grocery shoppers.
Millennials are the most prolific segment of the U.S. population. They are prone to spending money liberally than older generations.
Smartphone usage is increasing, so it’s important to understand how shoppers are using their devices and how they are interacting with their smartphones (and why).
When a customer is ready, willing and able to spend money, what makes them shop at a physical store or an online marketplace?